Hyundai Motor Group Teams Up with Sony for ‘Spider Man 3’
Earlier today, the Hyundai Motor Group announced that it has snatched a deal with Sony Pictures Entertainment. The unexpected deal will allow customers to experience the auto maker’s future plans for mobility and new technology.
The agreement will the South Korean multinational automotive manufacturer in Sony’s movies, digital contents, and animations.
According to the company, it’s newest mobility tech will be seen in Sony’s “Uncharted” and the much-awaited “Spider Man 3”. The said movies will be released by July 2021 and by November 2021.
The coveted deal was inked at a ceremony held at Sony Pictures Studio in Los Angeles, California. Hyundai Motor Group Customer Experience Vice President Cho Won-hong and Sony’s Global Partnership Vice President Jeffrey Godsick attended the ceremony.
Earlier this year, technology news sites reported the mobility solution visions of the South Korean car maker. It was unveiled during the company’s Consumer Electronics Show back in January.
Some of the company’s solutions include urban air mobility, mobility transferring hub, and purpose-built vehicles.
According to an official, Hyundai is looking to help consumers understand the human-focused mobility vision through entertainment.
The agreement will give a leverage for Sony Pictures IP for marketing content and immersive entertainment. In exchange, the auto maker will also offer its marketing support for the entertainment company.
Tech experts say that the auto maker snatched a great deal as the movie “Spider Man 3” is widely anticipated by Marvell fans.
The movie will, of course, be a follow up to the star-studded line up of Marvell pictures and is expected to be attended by fans all over the world.
Another Partnership
The South Korean auto maker has been relatively busy making deals and partnerships with various companies.
Just recently, it was also reported that Hyundai and Tastemade will develop the “The Un-Adventurers”, a four-part original series.
Of course, the pandemic will not stop modern technology and the companies that are pioneering in it. The said series is scheduled to debut in Tastemade’s streaming network by June 3.
The original picture will feature a celebrity that will leave their home states to go on a journey with Hyundai.
The South Korean company found that one of ten US citizens haven’t left their home or birth states. And the company sees the opportunity to showcase the travel capabilities of their vehicles.
The series will feature the company’s famous models such as the Tucson, Santa Fe, Kona, and its flagship Palisade.
According to the company’s chief marketing officer, the series will be emotional and will reach through the stars’ personal experiences.
