Celebs in Stock: Trying their luck in Finance – Jessica Alba

The Honest Company Inc. Jessica Alba’s wellness brand might have a value of around $1.5 billion.

On Monday, the Honest Co., a baby product, clean beauty, and household company, set the terms of its initial public offering. It is a total of 25.82 million shares that might have a price between $14 and $18 per share.
The company is based in Los Angeles that slated to list on the Nasdaq that will trade under the stock ticker HNST. J.P. Morgan and Jeffries will be leading the offering.

JESSICA ALBA’S THE HONEST CO.

The actress is selling products like baby products, prenatal vitamins, shampoo, and other household items. She makes clean ingredients and advertises them as better alternatives to synthetic chemicals. Thousands of retail locations sell Alba’s product line, including Costco, Target, and Amazon.

She said in the interview that she suffered from chronic illnesses, allergies, and severe asthma, which used to lead her to long, lonely weeks in the hospital when she was ten. From this moment, she became aware of how wellness can define someone`s whole life.

The company has faced some setbacks in its history. In 2016, the company received a lawsuit claiming that it falsely labeled cleaning products as natural. It was accusing the brand of using harmful chemicals.
Jessica Alba’s wellness brand might get a value of nearly $US1.5 billion.

The Honest Co, a baby product, clean beauty,  and household company, set the terms of its public offering a total of 25.82 million shares expected to price between $US15 and $US18 per share. The company is planning to strengthen its online business and its presence in the international market.

They will use float funds for direct-to-consumer advertising and marketing. Besides that, they will use their funds and launch brand-new products and also buy complementary businesses.