Everything You Should Know About Lazio Token
S.S. Lazio is one of the most successful football clubs in Italy. The club from Rome plays in Serie A and has spent most of its history in the top tier of Italian football. S.S. Lazio, commonly referred to as Lazio, has been Italian champions twice and has won the Coppa Italia seven times and Supercoppa Italiana three times. One of the most successful football clubs from Italy also won both the UEFA Cup Winners’ Cup as well as UEFA Super Cup on one occasion.
Last year, cryptocurrency Binance made an interesting decision. It entered the esports fan token space with a jersey sponsorship for Lazio in a deal worth up to €30 million to the club. People should keep in mind that the sponsorship is for two years with the option of a third.
Unsurprisingly, its official announcement regarding Lazio token sale on Launchpad on October 21, 2021, drew wide interest from crypto enthusiasts.
It was the 22nd project (token) launched on Binance Launchpad, a platform that provided a good foundation for crypto tokens to experience significant price gains.
The club’s president and owner, Claudio Lotito, made an interesting comment. He has been the club’s owner since 2004. He stated that “The partnership with Binance will allow us to extend our digital presence and connect with fans and followers from all over the world like never before.”
Interesting facts about Lazio Fan token
Many people have one question in mind: what is a Lazio fan token. It is a BEP-20 utility token that is intended to revolutionize the fan experience for all SS Lazio supporters. It allows the club’s fans to take part in team polls, search for digital collectibles, purchase NFTs, as well as enjoy game features that come with fan rewards or great experiences.
According to the U.S. Securities and Exchange Commission (SEC), most cryptocurrencies are securities. Notably, fan tokens are even more likely to qualify because most fan tokens are comparatively centralized compared to most cryptocurrencies.
The token was issued on Binance Smart Chain (BSC) as a native BEP-20 token as well as enabling SS Lazio fans wider accessibility, more functionality and lower transaction costs.
As opposed to non-fungible tokens (NFTs), which are collectibles, fan tokens are more similar to cryptocurrencies. Usually, they provide some ‘utility’ such as fan engagement in votes and the like.
Football fans and others should keep in mind that LAZIO is the official Binance Fan Code for for the football club and is used in the following functions:
Engagement: Holders have the right to take part in voting sessions in connection with fan interaction on the Binance fan token platform.
Register for loyalty: Yes, they can do that as well. They can use Lazio fan tokens to register for fan rewards, digital collectibles as well as loyalty points, etc.
E-commerce: The token can be integrated into the club’s potential future e-commerce ecosystem and used as a means of payment for goods, matchday tickets, memberships, etc. Use Binance Payout.
Services: Hopefully, token holders can get one-time benefits by interacting with SS Lazio on the Binance fan token platform, including signed goods. Fans also have the opportunity to meet with a football player or legend. Moreover, Lazio token holders can attend training sessions with the first team, etc.
Gamble: Thanks to Lazio fan token, people can access many game functions on the Binance fan token platform.
Donate: We should mention that Lazio token holders can donate directly to their favorite group and receive a loyalty card.
What makes fan tokens so interesting?
First of all, Fan tokens have their own utility in the real world. The world’s largest cryptocurrency in terms of market cap, Bitcoin, may or may not become a universal legal tender, but fan tokens like Lazio come with perfect usefulness.
They allow the holders to become a part of the decision-making in the space they are linked to.
For instance, Socios.com is said to have joined forces with world-famous sports ventures, including the Ultimate Fighting Championship (UFC) and the Paris Saint-Germain (PSG). It launches fan tokens for these sports teams, which the holders can use to have a say in governance.
In 2020, Socios struck a partnership with Binance as a distribution outlet with its substantial customer base. That gave the world’s largest cryptocurrency exchange a ringside seat to see how popular they are.
Socios and famous clubs
It hosts dozens of fan tokens for European soccer clubs, along with other sports as well as esports organizations. The crypto market is actively developing, so it is not surprising that famous clubs also would like to participate in the process.
Moreover, crypto platform Socios has gradually expanded into the United States via a series of pro team marketing partnerships—albeit without a token attached.
Last month, it announced multi-year marketing agreements with 13 teams: the Atlanta Falcons, Baltimore Ravens, Chicago Bears, Cleveland Browns, Los Angeles Chargers, Los Angeles Rams, Miami Dolphins, New York Giants, Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers, Washington Commanders and Tampa Bay Buccaneers.
As a reminder, the platform had only previously signed one NFL team, the New England Patriots, in a deal announced last November. Furthermore, that agreement between Socios and Kraft Sports + Entertainment included Major League Soccer’s New England Revolution, which shares an ownership group in Kraft Sports + Entertainment.
Nevertheless, the crypto platform did not announce a fan token for either the Patriots or Revolution. Basically, Socios and Kraft Sports + Entertainment have entered into a marketing as well as fan engagement arrangement that will take the form of user votes with prizes in the crypto platform’s app, Patriots website activations, and in-stadium signage, as well as official sponsorship of the team’s practice field house.
Outside of the United States, the crypto platform has launched various crypto fan tokens via its Ethereum-based Chiliz token platform, which uses a custom sidechain to mint fan tokens.
In addition to the speculative element of rising (or falling) valuation, its fan tokens provide rewards as well as interaction opportunities to holders, such as fan votes, prizes, event tickets, etc. More importantly, the firm now has deals in place with numerous sports teams around the world.
Socios and Barcelona
On May 25, Camp Nou, FC Barcelona’s stadium, opened its doors to 21 Barcelona fan token holders. Nevertheless, it did so in a different way. The fans, always loyal to FC Barcelona, moved from their usual position in the stands to the pitch. Thanks to the crypto platform Socios.com, they became the stars of what happened in Camp Nou.
As happened several weeks ago at the Estadio Wanda Metropolitano, the app that created the Fan Tokens was holding its third ‘Live the Dream’ event on Spanish soil, with it being the second in Barcelona. The Camp Nou and the FC Barcelona were now the hosts of a unique event that brought together fans, journalists, and legends: Samuel Eto’o, as the ambassador of LaLiga, stepped on the pitch of his former home… and scored again.
To participate in the event, it was only necessary to be in possession of at least one Barcelona Fan Token (available at Socios.com through their app) and participate in the selection process, which began several weeks ago.
Arriving at the Camp Nou in the first-team bus, getting dressed in the Camp Nou’s dressing rooms, heading onto the pitch through the tunnel as if it were an official match, etc. Then, of course, the match kicked off at Camp Nou. One of the most memorable moments of the match was when the club’s legend Eto’o stepped onto the pitch.
People who participated in the game received the shirt they played in as a souvenir. And the shirt was completely personalized. Attendees didn’t miss the opportunity to ask Eto’o to sign it for them.
Socios and Major League Soccer (MLS)
This month, Major League Soccer (MLS) created a multi-year partnership with Socios.com as the fan engagement and rewards company became an official partner of the MLS.
Beginning with the 2022 season, the deal covers 26 clubs as the crypto platform works towards its objective of creating a space for Major League Soccer fans to ‘celebrate their passion for the game’ and win experiences within its app.
Moreover, the partnership intends to give fans access to rewards, polls, as well as opportunities. So, the deal is an excellent opportunity for people who are looking for “fan rewards”.
But how does it work (Lazio fan token?)
The holders of the above-mentioned fan token gain voting rights within the sports venture to which it is linked to. Moreover, there are special rewards that can be earned. Lazio recognizes the Lazio fan token holder as a VIP, who is given special access to view the sport in the VIP zone of its stadium,
The football club also claims to provide benefits like a visit to the player area and discounts on the merchandise to holders. What’s more? They can even unite to decide what message is inscribed on Lazio’s captain’s armband, besides having an influence on the teams’ governance decisions.
So, after reading this article, if you plan to buy a SS Lazio fan token, please note that its price is not very high.
