Apple Business Manager About iOS 17: Choose Search Engine!
Amidst the ongoing Google Department of Justice (DoJ) antitrust trial, Apple’s Senior Vice President of Machine Learning and AI, John Giannandrea, took centre stage. He unveiled a discreet yet powerful Safari search feature embedded within iOS 17. This innovative feature grants iPhone users the freedom to choose their preferred search engine for both standard and private browsing.
Enabling Users to Choose Different Search Engines
During his sworn testimony, Giannandrea disclosed the groundbreaking iOS 17 feature, providing users the ability to customize their search experience. Google still remains the default choice for both regular and private browsing. However, users can now easily switch to other search engines of their liking.
Making the Shift to Alternatives
A straightforward process awaits users eager to transition away from Google as their primary search engine. By navigating to Settings > Safari and selecting the “Search Engine” option, users can opt for alternatives like Yahoo, Bing, DuckDuckGo, and Ecosia. The streamlined procedure simplifies the transition, empowering users to substitute Google with their preferred search engine seamlessly.
Challenging Google’s Default Position
During the trial, Gabriel Weinberg, DuckDuckGo’s CEO, highlighted the hurdles users face when attempting to change their default search engine on various mobile browsers. However, the process is notably more user-friendly on iPhones, dispelling the common complexities associated with such transitions.
The Google Trial Continues
The antitrust trial brings to light the significant financial agreements between Google and Apple. Google pays a staggering annual sum, estimated between $4 billion to $7 billion, to maintain its default iPhone search engine status. The trial proceedings will likely extend over ten weeks, featuring testimonies from key Apple figures, including Eddy Cue.
iOS 17 Revolutionizes Browsing
With the introduction of iOS 17, Apple has further empowered users by offering a choice in their search engine preferences. Whether it’s Google or one of the other options, iOS 17 ensures a more personalized browsing experience. It gives users the flexibility to shape their digital journey according to their preferences.
Users can stay informed about the iOS 17 rollout and its effects on Apple system status, ensuring a seamless transition to this innovative feature. And for businesses, leveraging this new functionality through Apple Business Manager can enhance productivity and streamline operations. Apple Business Manager provides a centralized platform for efficiently managing devices and deploying tailored configurations, aligning seamlessly with the enhanced iOS 17 search capabilities.
Furthermore, iOS 17’s latest feature empowers users and businesses alike, underscoring Apple’s commitment to enhancing user experience and catering to diverse preferences in the ever-evolving tech landscape.
